Veg Wash is an innovative FMCG product that helps you remove harmful chemicals, pesticides, etc. from the fruits and vegetables, in a single wash! It does what water alone can't. It makes fruits and vegetables safer and last longer without decaying.
As Veg Wash is a detergent for edible substances, it was very difficult to convince people to try the product. With low visibility and no knowledge about the product, it was very difficult to make a sale.
In today’s world, everyone is conscious of what they eat. People are well aware about the germs, bacteria and the wax on fruits and vegetables. It was very important to create awareness about the product and let the audiences know how it works and the benefits of using Veg Wash Plus.
To create awareness on a higher scale, we increased the online visibility by using various social media platforms, especially Facebook and Twitter because the major traffic of audiences lays on these two platforms.
With our active Social Media presence, we managed to get over 4,900 likes on our Facebook page within a limited period of time. Orders were placed for the product from all over India and the product went viral.