Thakur Jewellers is one of Nashik’s most contemporary jewelers, specializing in exclusive designs and exemplary manufacturing quality, ranging from gold, diamonds, rubies, emeralds, and silver etc. With the distinction of being the trend-setters in gold and diamond studded jewelry for years, they have earned reputation of trust and dependability.
With the sudden increase in the number of various other jewelry brands in the past few years, Thakur Jewellers legacy of being the No.1 jeweler in Nashik started weakening. There was no engagement with the prospective customers.
Today, when the whole world is over the internet, it is very important to have a dynamic presence over the internet. Thakur Jeweler’s lack of audience engagement and quality communication lead to low turn outs on ground campaigns and offer launches. It was vital to redefine the brand in the eyes of the current and prospective buyers.
As jewelry attracts the eyes, we decided to focus on designs that are visually appealing. We created online and offline offers, incentives to engage with our existing customers and draw new customers via Facebook by the use of Facebook tools to create offers from a sales perspective.
Substantial increase in the online visibility statistically improved responses for the in store offers and online campaigns. The use of digital marketing tools improved the footfall in the store. Increased the total number of audience reach and improved customer engagement with minimum spends. Increase in online visibility, thus, brand recollection which boosted the number of website hits and resulted in No.1 SEO ranking.