Taskbob has a vision of creating happy households.
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As we had budget constrain, it was very important for us to come up with a thoroughly structured approach to target the perfect mix of audience depending on the demographics, geography and other criterion specified by the client.
We focused mainly on Facebook advertising, as majority of our targeted audience were an active user of Facebook. The idea of diversification and variations of ads in terms of designs and the targeted audience helped in getting the best ROI and achieve the targets set by Taskbob.
The biggest challenge was to achieve the targeted leads in the given constrained budget, competing with equally strong competitors in the market. The objective was to get the most expensive audience – women between 25 – 50 age groups in Mumbai, install an app for a new brand.
All this resulted in CPM reduction to a level below the targeted thus aiding the client get better leads and visibility than expected.