A SMART Cloud Based Platform for both Patients and Doctors. Patients can search for a nearby trusted Dr of any specialty and book appointment instantly and a smart app for doctors to digitalize their practice.
Bookdrappointment has many strong competitors and hence our biggest challenge was to get people to install the app and book appointments using the app.
In order to achieve the target it was significant to tap the right kind of audience. Engaging with the audiences by daily updates on Social Media platforms was important to maintain the online visibility.
We created contents to which the audience could relate to. We connected with the right kind of audiences, doctors and hospitals by using appropriate hastags and spread awareness about the brand.
The health related posts created on the social media platforms drew a lot of audience that led to brand recognition among the targeted audience which ultimately resulted in increase in the number of app downloads.